Puma’s new creative director, Rihanna, stars in a recently launched commercial spot for the activewear brand. With a slogan using the hashtag #NoMatterWhat, the 30 second clip shows closeup shots of Rihanna with overlays of cosmic and natural imagery while the singer does a voiceover. The camera zooms out to reveal the pop star wearing all Puma gear with the sounds of her song ‘Bitch Better Have My Money’ playing in the background.


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