TOPSHOP unveiled it’s new show space today, an urban warehouse complete with a Beauty Pit Stop, inviting show goers to ‘park up and perk up’ for complimentary mini make overs, all under a grimy corrugated roof on WC1’s Grays Inn Road – a long way away from the British seaside, the scene that Topshop Unique took it’s cue from for spring.
If that’s starting to sound deckchair-stripe corny, it wasn’t. Cara Delevingne opened the show (just moments after her mother, Pandora took her seat; she whooped and punched the air as her daughter glided by). This was a young, spirited collection that pulsated with bold sporty brights. Retro cycling jerseys in red, bordeaux and sky blue popped against stark white A-line skirts, or frilly mini hot pants in navy blue. Abbreviated hooded anoraks were tossed over it all, further communicating the sportif vibe.
No beach scene is complete without a dancehall on the pier. Come night, a Topshop girl will dazzle in knife pleated silver lame skirts and ruffled, slip-of-nothing dresses decorated in a smattering of Swarovski crystals.
A change in direction was noted here this afternoon, in past seasons the high street giant seemed intent on spearheading a more grown up approach, this collection felt considerably younger.