Madonna and her daughter Lourdes have revealed Material Girl’s spring 2014 campaign featuring Rita Ora, the singer’s second stint as the face of the junior label available at Macy’s.
Following in the footsteps of the brand’s former faces Georgia May Jagger and Kelly Osbourne, Miss Ora, 23, one of the latest music protégées from Jay-Z and Roc Nation, took on Miami for the shoot.
“Rita is the perfect fit for the Material Girlbrand. She is a style icon who knows how to have fun with fashion,” Lourdessaid. Madonna added, “Rita is fearless when it comes to fashion and expressing herself. We love her personality and think she perfectly embodies the spirit of Material Girl.”